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Les professionnels du marketing numérique y trouvent des conseils sur la manière de collecter et d'analyser les données dans le respect de la confidentialité.

[EN] 70-point comparison of 6 tag managers

March 1, 2021

[EN] 70-point comparison of 6 tag managers

JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.In recent years, data governance […]

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[EN] Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

February 22, 2021

[EN] Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

We’re releasing the Piwik PRO Core plan, giving everyone the ability to create ambitious analytics projects while building trust with a privacy-friendly approach.

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[EN] Matomo performance issues: What causes them and how to fix them

January 5, 2021

[EN] Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it doesn’t share user details with advertising systems and allows for keeping data in virtually any location on the globe. But if you’re reading this article, you probably know this already. And you also know that Matomo sometimes faces performance issues. This won’t happen if you run small analytics projects with […]

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[EN] Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

March 26, 2020

[EN] Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.

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[EN] How to obtain consent and collect data under CNIL guidance and GDPR

February 4, 2020

[EN] How to obtain consent and collect data under CNIL guidance and GDPR

Privacy advocates and enthusiasts hoped that the GDPR would make the data ecosystem safer and crystallize the rules around consent. However, from the user’s perspective things don’t appear so rosy. Consent pop-ups tend to be manipulative or misdirecting, forcing permission or making it hard to opt out. According to a study done by researchers at […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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