Blog Piwik PRO

Les professionnels du marketing numérique y trouvent des conseils sur la manière de collecter et d’analyser les données dans le respect de la confidentialité.

  • Piwik PRO vs. Google Analytics : le comparatif détaillé

    Selon les dernières statistiques fournies par W3Techs.com, Google Analytics est utilisé par 55,2 % de tous les sites web. Sa popularité n’est pas surprenante – il est développé par l’une des marques les plus reconnaissables au monde, offre une grande variété de fonctionnalités et est gratuit. Cependant, il existe de nombreuses raisons pour lesquelles vous…

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  • [EN] 70-point comparison of 7 tag managers

    JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation. In recent years, data…

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  • [EN] Matomo performance issues: What causes them and how to fix them

    Many companies choose Matomo because it doesn’t share user details with advertising systems and allows for keeping data in virtually any location on the globe. But if you’re reading this article, you probably know this already. And you also know that Matomo sometimes faces performance issues. This won’t happen if you run small analytics projects…

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  • [EN] Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]

    Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.

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