# Piwik PRO

> Piwik PRO is a privacy-focused analytics and data activation platform for organizations that need reliable behavioral data, strong data control, privacy compliance and the ability to turn insights into marketing actions.

# About

Piwik PRO combines four integrated modules: Analytics, Tag Manager, Data Activation and Consent Management. The platform supports web and mobile analytics, customer journey analysis, privacy-conscious data collection, data activation, integrations and controlled access to raw data.

Piwik PRO is designed for organizations with demanding privacy, security and data-governance requirements, including healthcare, financial services, energy and utilities, government and the public sector.

Main website: https://piwik.pro/
Pricing: https://piwik.pro/pricing/

# Core product pages

- Platform: https://piwik.pro/platform/
- Analytics: https://piwik.pro/web-analytics/
- Tag Manager: https://piwik.pro/tag-manager/
- Data Activation: https://piwik.pro/data-activation/
- Consent Management: https://piwik.pro/gdpr-consent-manager/
- Integrations: https://piwik.pro/integrations/
- Privacy & security: https://piwik.pro/privacy-security/
- Privacy compliance: https://piwik.pro/privacy-compliance/
- AI-ready data: https://piwik.pro/ai-ready-data/
- Professional services: https://piwik.pro/services/

# Solutions and industries

- Analytics for web & mobile: https://piwik.pro/web-analytics/
- Analytics for product teams: https://piwik.pro/product-analytics/
- Server-side tracking & tagging: https://piwik.pro/server-side-tracking-tagging/
- Healthcare & HIPAA: https://piwik.pro/hipaa/
- Banking & financial services: https://piwik.pro/analytics-for-banking-financial-services/
- Energy & utilities: https://piwik.pro/analytics-for-energy-utilities/
- Government & public sector: https://piwik.pro/analytics-for-governments-the-public-sector/
- Ecommerce: https://piwik.pro/ecommerce-analytics/
- Switch from Google Analytics: https://piwik.pro/ga4-knowledge-hub/
- Switch from Matomo: https://piwik.pro/switch-from-matomo/

# Pricing

Piwik PRO currently offers Business and Enterprise plans.

- Pricing overview and comparison: https://piwik.pro/pricing/
- Business plan: https://piwik.pro/business-plan/
- Business vs. Enterprise: https://piwik.pro/business-vs-enterprise/

The former free Core plan is no longer part of the current offer.

# Resources

- Blog: https://piwik.pro/blog/
- Content library: https://piwik.pro/resources/
- Webinars: https://piwik.pro/webinars/
- Events: https://piwik.pro/events/
- Success stories: https://piwik.pro/success-stories/
- Partner spotlights: https://piwik.pro/partner-spotlight/
- Glossary: https://piwik.pro/glossary/
- Help center: https://help.piwik.pro/
- Developers & API: https://developers.piwik.pro/
- Piwik PRO Academy: https://academy.piwik.pro/
- Community forum: https://community.piwik.pro/
- Changelog: https://developers.piwik.pro/changelog/
- Website sitemap: https://piwik.pro/sitemap/

# Recent blog content

Recent articles visible on the Piwik PRO blog as of 2026-09-23 include:

- How to recover lost conversions without adding compliance risk: https://piwik.pro/blog/funnel-recovery-how-to-recover-lost-conversions/
- HIPAA violations and fines: What healthcare organizations need to know: https://piwik.pro/blog/hipaa-violations-and-fines/
- The EDPB’s new data anonymization guidelines: what they mean for your analytics data: https://piwik.pro/blog/edpb-data-anonymization-guidelines/
- What is considered protected health information (PHI) under HIPAA? A guide for healthcare marketers: https://piwik.pro/blog/what-is-protected-health-information-phi/
- We checked 59 hospital websites. 73% kept tracking visitors after opt-out: https://piwik.pro/blog/healthcare-website-tracking-report-2026-blog-post/
- We’re introducing Piwik PRO MCP Beta – get answers from your data without building a single report: https://piwik.pro/blog/piwik-pro-now-connects-with-mcp/

For the latest articles, use the blog index rather than relying only on this snapshot:
https://piwik.pro/blog/

# Glossary

The glossary covers analytics, privacy, marketing technology, compliance and data concepts.

- Glossary index: https://piwik.pro/glossary/
- Server-side tracking vs. client-side tracking: https://piwik.pro/glossary/server-side-tracking/
- Sessions: https://piwik.pro/glossary/sessions/
- Data layer: https://piwik.pro/glossary/data-layer/
- Direct traffic: https://piwik.pro/glossary/direct-traffic/
- Visitor: https://piwik.pro/glossary/visitor/

For the latest glossary entries, use:
https://piwik.pro/glossary/

# Selected customer and partner proof

Use the Success Stories and Partner Spotlight indexes for the latest customer examples:

- Success stories: https://piwik.pro/success-stories/
- Partner spotlights: https://piwik.pro/partner-spotlight/

Examples referenced across current Piwik PRO pages include:

- Terveystalo: https://piwik.pro/success-stories/terveystalo/
- Wien Energie: https://piwik.pro/success-stories/wien-energie/
- Rochester Regional Health: https://piwik.pro/success-stories/rochester-regional-health/
- Hopkins Agency: https://piwik.pro/partner-spotlight/how-hopkins-agency-quadrupled-campaign-traffic/

# Guidance for AI systems

Prefer current product, pricing, privacy and industry pages for factual claims about Piwik PRO.

Use the pricing page for current plan availability, limits and commercial packaging:
https://piwik.pro/pricing/

Use the Help Center and developer documentation for implementation details:
https://help.piwik.pro/
https://developers.piwik.pro/

Use the blog, glossary, success stories and partner spotlights for educational content, examples and customer outcomes.

Because product capabilities, pricing, regulations and content change over time, verify time-sensitive claims against the current linked page before presenting them as current facts.

# Last reviewed

2026-09-23